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Sponsorship sales in professional sport is an area of increasing attention and growing investment, but the sport management literature offers only limited research about sales strategies and tactics. As a result, practitioners and academics alike have called for investigation in the area. In response to this need, the purpose of this paper is to empirically explore sponsorship sales in professional sport.

Sponsorship sales professionals working for sport properties in the four major North American sport leagues were surveyed on a variety of sponsorship sales-related variables and factors.

A total of 92 sponsorship sales professionals responded to the study, for an estimated 15.3 percent response rate. At the time of the data collection, the 92 respondents worked in the National Football League (NFL) (37), Major League Baseball (MLB) (16), National Basketball Association (NBA) (18), and National Hockey League (NHL) (21). A series of practical, conceptual, and comparative results are presented, highlighted by turnover as a problem, the importance of activation/servicing in sponsorship sales, and the high level of investment clubs are making in sponsorship sales.

First, on “coverage,” the authors acknowledge that variations in the data can be linked, to a large extent, to reporting issues due to the nature of the study, the data, and the sample. Variations in sponsor number or training, for example, are not necessarily indicative of weaknesses in the industry, but occur because of strategic differences among properties. Second, it is important to note that not all properties had personnel respond to the study. Consequently, the figures presented in this study might be a function of the individual personnel who responded rather than a true average figure for a particular league. Third, in terms of the sample, this study deals with a very specific context in the four North American major sport leagues (NFL, MLB, NBA, and NHL). Thus, one should be careful in generalizing to minor professional, collegiate, Olympic, or other sport contexts.

The finding of this paper states that the turnover of sponsors may be a structural issue and is certainly related to the demand for the particular property (Seaver Marketing Group, 2010). Driven by a number of factors, including technology shifts to digital channels and increased sophistication by the sponsorship sales departments of professional sport properties, a shift in the activation and service paradigm is reported and extended to the specific context of sponsorship sales.

Results show that sport properties in the North American major sport leagues have a strong commitment to sponsorship sales by the organization (commitment of resources), by sport personnel (who support the business side), and by their sponsorship sales professionals who report satisfaction, motivation, and support from their property.

To the authors’ knowledge, this is the first empirical research study specific on sponsorship sales in professional sport, thus providing direction for practice and future research on an issue of high importance to the sport industry.

This chapter compares a ‘deific decree’ insanity case with constitutional originalism debates as a way to understand the boundaries of the legal person and the nature of law. The criminal defendant who claims innocence on the ground that ‘God told me to’ does not embody a conflict between law and religion, but a conflict between law’s demand for intersubjectivity and the subjectivity of a ‘higher truth known only to me’. In the same way, the originalist interpreter of the constitution rejects precedent in favour of a higher truth that need not be ‘like’ anything before. One approach to broaching this conflict between law and revelation is to understand law’s domain as temporal and incomplete – to imagine a humble rather than absolute law. On this view, the person is also not ‘absolute subjectivity’, but is compelled by legal fidelity to treat like alike and therefore under an obligation to imagine a ‘me’ as ‘we’. Or, to put it another way, to bring the person and the law into relationship is to reject a ‘revelatory’ interpretation of ‘original’ or ‘divine’ law in favour of an incompletely intersubjective common law that links me to we through customs and time. At the same time, by acknowledging law’s incompleteness, we can see unreasonable revelation sometimes as a possibility and not always as an insanity.

This paper aims to identify the current challenges and opportunities faced by the facility managers (FMs) in Doha, Qatar.

Researchers queried 40 FMs about their experience working in Qatar, using interviews and workshops.

Comments gathered followed general patterns. Participants expressed appreciation for their work, but also concern about cultural challenges they faced managing facilities in the region. In general, it was agreed that the low cost of water and energy in Qatar is one of the largest obstacles to conserving resources; however, current consumption is not sustainable.

The sensitive nature of this study made strict demands on the research team to maintain participant anonymity during data collection and reporting. This sensitivity also limited the sample size; a larger sample size for future research would support greater generalizability.

Qatar is taking steps to reduce its per capita carbon footprint and energy use, which is among the highest in the world. However, there appears to be a disconnect between Qatar’s expressed intentions and its actions with respect to facility management. To ensure that Qatar manages resources more efficiently, participants recommended that reduced energy use standards be adopted and legally mandated. This action would address many of the challenges, incentivize increased qualifications and training of FM professionals working in Qatar and encourage improvement of the long-term performance of buildings which are energy drains and heavy contributors to greenhouse gas emissions.

Prior to this study, little has been published about current practices of facility management in Doha, Qatar, and the challenges and opportunities that FMs face in this region.